The Jam in the Sandwich – Why Line Managers Matter
When
I first became a line manager in 2008, I had been successful in my previous
role, technically competent, respected by peers, and confident that I could
step into leading a team. But what I didn’t realise then was how different
managing people is from doing the job itself. I made mistakes — lots of them —
and it took time, reflection, and experience to become better at leading
others.
And I’m far from unusual.
The Management Training Gap: A Startling Reality
This isn’t a small gap. It’s a systemic issue with clear consequences. Managers who are untrained often go on instinct, mimic what they’ve seen before, or rely heavily on their own moral compass — which might be good, but isn’t always enough in complex people situations.
What does my Manager do anyway?
I talk about this a lot in our leadership and management workshops and programmes. People still think that a leader is all about vision and people, the manager is all about structure and process. But the truth is, a leader can’t get away without the planning and process and a manager also needs to be able to lead.
For me, a great manager is a strong communicator who brings clarity and who can translate organisational strategy into everyday work. Someone who supports the team to be at their best, who understands the strengths and stretch of their team members, and who coaches them to be better, to grow and reach their potential. A great manager is a protector of wellbeing, a developer of trust and role model for psychological safety.
In other words: being a manager is people work. You’re not just managing systems; you’re managing relationships, motivations, expectations, and emotions.
The Reality of Managing in the 2020s
Add to that constant organisational change, digital overwhelm, and economic uncertainty — and it’s no wonder many managers feel stretched.
We are asking more of line managers than ever before. More emotional intelligence. More coaching capability. More adaptability. More resilience. And yet, in many organisations, we haven’t significantly changed how we prepare or support them.
That gap — between expectation and preparation — is where problems begin.
The Modern Workplace Needs More From Managers Than Ever
Leadership expectations are different too. Senior leaders want managers who can deliver performance through their people, not just to their people — managers who translate strategy into execution while also developing their teams.

Why We Need to Invest in Developing Managers

There’s plenty of evidence that training and development does matter. Managers who have formal training are significantly more likely to:
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trust and empower their teams
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lead change effectively
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address bad behaviour proactively
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build positive team cultures
And if we don’t invest in line managers — and I mean properly invest, not just a one-off course — then we leave one of the most influential roles in the organisation to chance.
We end up with managers who are trying their best but are under-skilled and over-stretched. Difficult conversations get avoided. Feedback becomes inconsistent. Conflict goes unresolved. People stop feeling seen, supported or developed.
And over time, the results show up everywhere: in engagement, in wellbeing, in performance, and in retention. People don’t always leave because they dislike the work — they leave because the day-to-day experience of work becomes too hard.
Why Getting Management Right Matters

A team with a toxic manager doesn’t just feel it — the impact ripples into engagement, wellbeing, performance, reputation, and retention.
You can’t be perfect as a manager — nor should your goal be to please everyone — but there are tangible behaviours that we can see as markers of good management.
Core Manager Behaviours
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1. Listening to UnderstandEffective managers listen with the intent to genuinely understand perspectives, not simply to respond or correct. This builds trust, psychological safety, and better decision-making because people feel heard rather than managed.
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2. Knowing the Strengths of Your TeamStrong managers understand the capabilities, motivations, development areas and working preferences of each team member. This allows them to delegate effectively, align work to strengths, and stretch people in ways that build confidence rather than overwhelm.
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3. Providing ClarityGood managers reduce ambiguity. They translate organisational strategy into clear priorities, define expectations, and ensure people understand what “good” looks like. Clarity reduces anxiety and improves performance.
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4. Developing PeopleGreat managers actively invest in the growth of their team. They provide stretch opportunities, constructive feedback, and coaching — and they do not gatekeep development for fear of losing talent.
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5. Showing TrustTrust is demonstrated through meaningful delegation, avoiding micromanagement, and giving autonomy within agreed parameters. When managers trust their team, performance and engagement typically increase.
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6. Role-Modelling Positive BehavioursManagers set the behavioural tone. Whether it’s accountability, inclusivity, resilience, or work ethic, teams mirror what they consistently observe.
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7. Managing Performance & AccountabilityThis includes setting standards, addressing underperformance early, having honest conversations, and following through. Avoidance erodes team morale; fair and timely intervention protects it.
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8. Handling Conflict EffectivelyConflict is inevitable in teams. Good managers address tensions early, facilitate respectful dialogue, and focus on resolution rather than blame.
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9. Communicating with CompassionCompassionate managers balance performance expectations with empathy. They recognise that people are human, not just outputs, and respond to challenges with fairness and care.
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10. Being AuthenticAuthenticity means showing up consistently, admitting when you don’t know something, and aligning actions with values. It strengthens credibility and psychological safety.
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11. Emotional RegulationManagers influence emotional climate. Being able to manage their own reactions under pressure helps maintain stability and prevents escalation.
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12. Decision-Making with IntegrityManagers often make decisions that impact others. Ethical judgement, transparency, and fairness are central to maintaining trust and credibility.
So, What Can Organisations Do?
Too often, management capability is treated as an individual responsibility — something people are expected to “pick up” once promoted. But if we accept that managers shape culture, influence wellbeing, drive performance and directly impact whether people stay or leave, then developing them becomes a strategic priority, not a discretionary expense.
Organisations cannot demand better management behaviours without equipping managers to deliver them. Nor can they expect consistency if development is ad hoc or reactive. Intentional investment, clear expectations, and ongoing support are essential if we want line managers to thrive in what is one of the most complex roles in any organisation.
Here is what organisations can do:
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1. Treat management development as strategicInvest in training programmes and development pipelines — before and after promotion.
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2. Mentor and coach, don’t just educateProviding space for practice, reflection, and feedback accelerates learning.
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3. Set clear expectations around managerial excellenceLeadership frameworks need to define not just what managers do, but how they should behave.
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4. Support managers to role‑model continuous growthDevelopment doesn’t stop at promotion — it should accelerate. Think of your line managers as your MVPs (Most Valuable Players)– they need to be developed if you want the rest of the team to be at their best.
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5. Build psychological safety and trustTeams thrive when managers lead with humanity and clarity. You can’t expect line managers to create this on their own – it needs to be threaded through the organisation.

Final Thoughts: What Kind of Jam Are You Making?
So, if you’re a senior leader, this is the question to ask: are we spreading our managers thin and hoping for the best, or are we building the capability we need for the culture we want?
And if you’re a line manager reading this: don’t wait until you feel “ready”. Ask for support.
Keep learning. Keep reflecting. Because management isn’t something you master overnight — it’s something you grow into, conversation by conversation.
Because the jam in the sandwich matters.
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Dave Tosh
Dave has over 40 years working experience in the public sector, private sector and the armed forces and recently retired as Director of Resources for the Welsh Parliament (Senedd). In 2022, Dave became a recipient of an OBE for Parliamentary and Public Service.
Qualifications:
- ilm Level 7 Certificate in Coaching & Mentoring
- Licensed to practice with Insights Discovery®
Natalie Savery
Qualifications:
- ilm Level 7 Strategic Leadership & Management
- ilm Level 7 Executive Coaching and Mentoring
- CIPD Level 7 Strategic Learning and Development
- ilm Action Learning Facilitation
- EQ-i 2.0 Emotional Intelligence Psychometric Practitioner
- Level 3 Internal Verification of Credit Based Learning
- Level 3 Certificate in Assessing Candidates in the Workplace
- Working towards Level 3 Digital Learning Practitioner qualification
Professional Bodies
- Chartered Member of The Chartered Institute of Personnel & Development (CIPD)
- Fellow of The Learning & Performance Institute (LPI)
- Master Coach with European Mentoring & Coaching Council (EMCC)
- Member of the Institute of Leadership (IoL)
- Member of the Chartered Management Institute (CMI)
Allison Holland
A trusted partner, coach and facilitator, she balances challenge with support, believing that when leaders come together with shared purpose and values, great things can happen. Passionate about developing the next generation of leaders – especially women – Allison brings knowledge, insight and a collaborative approach to every organisation she works with.
Qualifications & Professional Memberships:
- ilm level 7 Executive Coaching and Leadership Mentoring
- MSc in Management and Leadership in Public Service
- PGCE in Adult Education
- Post Graduate Certificate in Leadership and
Management (CMI Level 7)
- Systematic Team Coach
- Qualified practitioner of Insights Discovery
- Trained to use ACT for Psychological Flexibility
- Accredited to administer and coach using EQi-2.0
(Emotional Intelligence) and MTQ48 (resilience)
- Tutor, assessor and supervisor for ilm qualifications in
coaching and leadership and management - level 5
and 7
- Member of the European Mentoring and Coaching
Council
Dawn Smart
She is also a qualified executive coach, adept at turning her hand to developing individuals as well as groups. Dawn has been a key part of our team since 2017, working with Leaderful Action on large scales, long term projects. Dawn is so committed to delivering for our clients and so involved in what we do, that we often forget that she isn’t a full-time member of our team.
Qualifications & Professional Memberships:
- ILM Level 7 Executive Coaching and Mentoring
- Working with and Coaching Neurodivergent clients
- Postgraduate Diploma in HRM
Helen Whitney
Qualifications & Professional Memberships:
- Senior Practitioner Accreditation with the European Mentoring and Coaching Council (EMCC - EIA)
- ilm Level 7 Diploma in Leadership Mentoring & Executive Coaching
- Post Graduate Certificate in Sustainability and Social Behaviour Change
- MSc Occupational Psychology
- Qualified (BPS Level A and B) to use wide range of psychometric instruments including WAVE and the EQi 2.0 (measure of emotional intelligence)
- Qualified facilitator of the Strength Deployment Inventory (SDI) conflict management/prevention tool
Bethan Emanuel
Her adaptability applies to languages as well – she is bi-lingual in Welsh and English and can facilitate or coach in either. She may be flexible but she’s not afraid to call a spade a spade and her honesty is appreciated by us and her learners alike. Bethan is committed to a long and prosperous career in learning and development and has an enviable CPD record to prove it. We look forward to sharing the journey with her for many more years to come.
Qualifications & Professional Memberships:
- ILM Level 7 Diploma in Executive Coaching and Mentoring (USW)
- MA Strategic Human Resources Management (Liverpool John Moores)
- Chartered Fellow of CIPD
- Member of the Association for Coaching (AC)
Manjula Bray
Qualifications & Professional Memberships:
- Certified On Line Facilitator
- ILM Level 7 certificate in executive coaching and leadership mentoring
- MSc in Entrepreneurship
- Postgraduate diploma in Human Resource Management
- BSc Applied Psychology (2i)
- BPS Level B+ certified in a range of occupational assessments, including MBTI, 16PF(5), NEO PI-R, OPQ32, WAVE, MTQ48, EIP, aptitude tests, and 'Implicitly' (unconscious bias).
- Member of Special Group for Coaching Psychology
- Fellow of CIPD
Sian Roberts
Outside of her working life, Sian is passionate about food. She can be found cooking up a storm trying new recipes in her kitchen or out in nature foraging for ingredients. She also enjoys lifting weights and spending time with feline friends.
Qualifications:
- ILM Level 5 in Leadership and Management
- ILM Level 3 in Life Coaching
- Action Learning Facilitator
- BSc (Hons) Psychology
- MA in Consultative Supervision and Cognitive Behavioural Therapy
- NVQ Level 3 in Health and Social Care Work Based Assessor
Nina Goldsworthy-Griffiths
Qualifications:
- BA(Hons) in Training and Educations
- Certificate in Education(PGCE)
- Insights Discovery Practitioner
- Coaching level 5
- Business and Finance HND/HNC
- Customer Service NVQ level three
- Brain Friendly Learning course
- Basic Skills 9282
- Assessor and Verifier awards
Marcus David
Qualifications & Professional Memberships:
- Post Graduate Diploma in Human Resource Management
- Postgraduate Certificate in Education (PGCE (PCET)
- HND Business and Finance
- NLP Business Practitioner
- A1 & V1 Assessor Awards
- Chartered member of the CIPD (MCIPD)
- CIPD Tutor and Internal Verifier for Weston College & SGS College
Leema Sabir
Ian Diment
Qualifications & Professional Memberships:
- Post Graduate Diploma in HR Management
- BA (Hons) Degree in Town Planning
- ILM Level 7 Diploma in Executive Coaching and Mentoring (qualification pending)
- Chartered member of the Chartered Institute of Personnel and Development (CIPD)
Andrea Street OBE
Qualifications & Professional Memberships:
- ILM Level 7 Certificate in Executive Coaching and Mentoring
- Qualified Coach - Executive Coaching and Mentoring provided for NHS, Local Government and Welsh Government as part of my one public service role
- Member of Association for Coaching, Academi Wales Coaching Network and All Wales Coaching Alliance.
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Introduction to Insights
Team Effectiveness with Insights
This workshop can cover:
Improving Team Effectiveness with Insights
We assess individual and team preferences for communication and keeping in touch. We also look outwards from the team – who are our stakeholders and customers, how do and should we communicate with them to improve relationships.
Team Resilience with Insights
We discuss indicators and signs that could indicate resilience issues and agree individual and collective actions to develop resilience
Marie Talmage
Qualifications:
- HNC Business Studies – University of South Wales (Modules: Contract Law, Marketing, Digital Marketing, Management Accounts, HR, Economics).
- ILM Level 3 Leadership & Management.
- National Qualification in Photography – Level 5.
- ECDL Level 2.
- RSA Communications in Business.
- Extensive CPD including: Data Protection, CBT Skills, Stress Management, Safeguarding Adults & Children, Train the Trainer, Social Media in the Workplace, and Wellbeing at Work.
Ceri Smith
Qualifications:
- MSc Human Resource Management
- CIPD Level 7 People Management and Development
- CIPD Level 7 Employment Law
- D32/D33 City & Guilds Assessor Award
- City & Guilds Adult Education Teachers Certificate
Professional Bodies
- Chartered Member of The Chartered Institute of Personnel & Development (CIPD)
Cassie Austin
Qualifications:
- Level 4 Preparing for Leadership and Management in Health and Social Care
- Designated Safeguarding Officer (Level 3)
- STA Level 3 Emergency First Aid at Work
- BA(Hons) Animation
Daljit Morris
Qualifications:
- ILM Level 7 – Diploma in Management
- ILM Level 3 – First Line Management
- BA Applied Social Studies
Ian Bancroft
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